Les articles du dossier

Les experts du dossier

Dossier special

13 new videocasts on the digital transformation of businesses with David R. Bell, Professor at The Wharton School.

David R. Bell joins the Crossknowledge Faculty and talks about how to embrace the digital revolution with practical tips that you can apply directly and immediately to your own business.

Digitalization has become an everyday reality in numerous fields and will gain even more importance in the years to come. It has transformed customer relations and revolutionized the ways companies communicate. Because of fierce competition, digitalization has become a crucial strategic issue for every organization: only those players who are quickest and most informed can win. David Bell shares inspiring, real-life company stories to help you embrace the digital revolution.

David R. Bell is a consumer shopping behaviour expert, a world renowned researcher, consultant and investor and is the Xinmei Zhang and Yongge Dai Professor at the Wharton School. He recently published the book Location Is (Still) Everything that has been identified as a "must read for anyone who runs an Internet business."