New Updates to Infor Omni-channel Campaign Management Allow for More Targeted Campaigns in Retail, Financial Services, High Tech and Insurance Industries
Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced today announced the availability of the next generation of Infor Omni-Channel Campaign Management (formerly Infor Epiphany Outbound Marketing), an integrated database marketing solution for planning, executing, and monitoring permission-based marketing campaigns across multiple touch points - such as outbound email, direct mail, SMS, etc. Infor Omni-Channel Campaign Management will help leading organizations better manage the campaign lifecycle and find the best customers to target for a campaign with modern analysis, planning, execution, and measurement tools.
The most recent release, version 10.1, incorporates important enhancements designed to produce and manage better campaigns for marketers in retail, financial services, high tech, insurance industries and more. These include:
Infor Omni-Channel Campaign Management provides the right tools to plan, execute, and monitor outbound direct marketing campaigns across every customer contact channel. With Infor Omni-channel Campaign Management, you'll be able to easily analyze your customer data to find the best offer to present to your customers.
"Marketers are overwhelmed with data, and in today's marketplace where there are more communication channels than ever to manage, investment in innovative tools to more effectively implement, manage, and track campaign strategies, is necessary," said Jason Rushforth, vice president, Infor Customer Experience. "Infor continues to invest and develop its customer relationship management solutions so our customers have leading edge technology to streamline tasks to keep their campaigns as robust and direct as possible in the marketplace."
For more information visit: www.infor.com/product-summary/cmm/omni-channel-campaign-management/
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About Infor
Infor builds beautiful business applications with last mile functionality and scientific insights for select industries delivered as a cloud service. With 13,000 employees and customers in more than 200 countries and territories, Infor automates critical processes for industries including healthcare, manufacturing, fashion, wholesale distribution, hospitality, retail, and public sector. Infor software helps eliminate the need for costly customization through embedded deep industry domain expertise. Headquartered in New York City, Infor is also home to one of the largest creative agencies in Manhattan, Hook & Loop, focused on delivering a user experience that is fun and engaging. Infor deploys its cloud applications primarily on the Amazon Web Services cloud and open source platforms. To learn more about Infor, please visit www.infor.com.
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