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Interview (e-learning): Elodie Primo, CEO of MOS – MindOnSite

bsoco: What stages need to be completed for successful LMS integration?

Elodie Primo: Businesses are looking for bespoke solutions with training portals that are attractive, user-friendly and contain extensive features for maximum user enjoyment.

Roll-out time is often the main concern for companies that need to train up their staff when a new product is released, for instance. We work on the project in its entirety, each one lasting 1-3 months depending on requirements.

The first step is to assess the customer's technical and operational needs.

It is essential to take into account user mobility, diversity of IT equipment and third-party application integration (CRM, user database, HRIS, etc.).

When it comes to creating the user portal in terms of graphics and services, we use either templates or bespoke designs.

Portal design has a major impact on motivation, continued engagement and success.

It requires a clear, well-structured interface where each cluster of features is intelligently positioned.

The communication strategy is also a crucial part of the project, and we support clients as they implement this.

bsoco: When should you expect to see positive ROI?

Elodie Primo: The length of time varies according to a number of factors. When companies face economic challenges, they provide training in areas where financial returns are quickly discernible, utilising existing training resources – in particular those online – and adapting them to a new audience.

ROI can be measured both in terms of cost reductions and enhanced performance.

If an LMS is introduced to progress from face-to-face to 'blended' training sessions, costs associated with learners’ immobilisation and logistics in particular can be reduced. The fact that the training session can be accessed from the user's workstation also means that other resources can be accessed online, right then and there. For training field sales forces (in-house sales teams, customers or distribution networks), ROI can be measured in terms of increased sales, improved processes and greater satisfaction levels.

bsoco: What other, non-financial, benefits can be achieved by introducing an LMS?

Elodie Primo: From an organisational perspective, the LMS ensures consistency and full exploitation of content (approval, availability, centralisation and reuse of content).

The LMS makes it possible to monitor mobile learners both when connected to the Internet or offline. Dashboards ensure effective business management.

There are also benefits in terms of user experience. You can use customise it according to the learner’s profile, training courses followed, tests taken and skills to acquire. Learners are at the heart of the system: they are the owners of their training.

bsoco: If you had to choose three key elements for a successful LMS, what would they be?

Elodie Primo: The LMS should save you time when administering training courses: integrated 'time saver' tools such as registration management (with or without managerial approval) through application of rules, and automated email/SMS notifications or reminders, web services that link with other applications, and last but not least, all of the features that help solve the mobility issue!

bsoco: Thank you for your answers.

 

www.mindonsite.com

 

 

 

Publi-reportage - //20