Les articles du dossier
Les experts du dossier

Dossier special

Licenced to win: Serious Game training in secret agent style wins over jury at the eLearning Journal

IMC and PwC win the eLearning AWARD 2017 in the category Story Based Learning

In German speaking Europe the accountancy firm PricewaterhouseCoopers AG (PwC) has for the last year been using a “serious game” in order to train young professionals at the beginning of their careers as tax advisors. 

The user group is large. PwC is one of the leading companies in accountancy, as well as in tax and business consulting. Each month, highly motivated young graduates start their careers in the company. With the course “Taxation of income in joint stock companies” PwC is taking a step into the future with an online gaming module in the onboarding phase which enhances the traditional classroom-based training which is usual in this sector. 

At the start of the course a Hollywood blockbuster-style trailer with imposing pictures and sophisticated audio explains the “mission” to the learners: the tax audit for a fictitious client needs to be prepared. In the virtual world, as in the real world, the learner can speak with colleagues, navigate their way through the offices of their new employer and collect information. Multiple minor tasks must be completed in the style of a secret agent and for each of these points and badges can be earnt. At the end of the game the aim is to satisfy the critical eye of the auditor who is controlling whether all the tax data given really is correct.      

The eLearning Journal jury was won over: the game succeeded in making the learning of a complex and dry topic appealing and motivating through the combination of a realistic story line with a unique design and a wide range of variable gamification elements. For this reason, the project was given the eLearning AWARD in the Story Based Learning category.

Since 2008 the eLearning AWARD has been recognising excellence in the DACH region of Europe in state-of-the-art projects in 35 categories.  

Would you like to find out more about IMC and our e-learning content projects?

See our website.

 

 

 

Publi-reportage - //20